Radio City Christmas Spectacular


As with any high-profile brand, there's a lot at stake when developing the logo or brand mark. This was an intensive process going through three complete rounds of roughs and prototyping over a nine-month period before we could create the final mark. I did a series of rough sketches that had to include the show title and descriptors, some flavor of the world renowned art deco theater, along with communicating the high tech aspect of the show. All the selected roughs had to be rendered for presentation to the executives for consideration." This series of screens only shows a small portion of the project.


© Tom White / 9 Surf Studios 2015

Brief

Design and illustrate a brand logo for the world's most popular and enduring Broadway Christmas show.