PaneBelle Pizza & Bread Dough Co.


Preliminary type studies help me set the tone for identity look and feel. In the development process, the name of the company changed, but fortunately the aesthetic tone remained. This is part of identity design that can't be quantified - transforming a verbal message into a visual solution that sets the tone for a product.


© Tom White / 9 Surf Studios 2015

Brief

Design logo and packaging for a start up artisanal pizza and bread flour maker.